Are you maximising your ROI on SEO?

With consumers increasingly going online to research and seek out local services, online presence has never been more key.

Companies spend hundreds, if not thousands, each month to ensure that their website ranks at the top of organic search results and on pay-per-click campaigns - on Google, the average cost per click was an estimated $1.03 (£0.66) at the end of 2011.

Are clicks providing you ROI?

Search for local letting agents in your area, and one is met with a list of largely similar websites that provide little to differentiate between them.

Landlords are left with the task of choosing an agent based solely on a website, a few phone calls and a appraisal appointment, often comparing multiple agents.

So while every click is costing you, your return on investment is, to a large degree, left to luck as you have a very limited time to differentiate yourself on what most see as a homogenous service.

Improving your ROI

If a landlord is choosing between you and a competitor, your reputation can really make all the difference on aan appraisal.

However, if the landlord doesn't know one of your past customers your reputation won't precede you - and this is where independent feedback on a platform such as MeetMyAgent can make all the difference.

Providing your potential landlords with independent reviews about your services shows you to be customer-focused, transparent and committed to delivering excellent service, thus winning you business.

Adding our review feed widget to your website will also show customers browsing your website your latest positive feedback, helping you differentiate yourself from local competitors' websites.

Feedback provides cheap, additional 'SEO'

Not only can independent feedback help you win a client on a valuation, but it also attracts business from parts of the web you may not be targeting.

Here at MeetMyAgent, our agents also receive an average cost per click of 22p on our most expensive package option (£25/month) - cheaper than Google, and delivering qualitative information about your service that can help vendors decide to instruct you there and then.

Further, by using MeetMyAgent you can demonstrate that you have registered for feedback voluntarily, thus differentiating yourself from local competitors who do not register for feedback, and also highlight your professional memberships with TPOS, NALS, etc (see www.meetmyagent.co.uk/meetmyagent-test for an example listing).

To register your interest and speak to a representative, fill out the short contact for at www.meetmyagent.co.uk/agentregister