Audiovisual Company Launches Marketing's 'Missing Link'

A new service designed to increase the impact of agents’ marketing campaigns, raise their profile and help generate new instructions has been launched by audiovisual company Pure Brand Media.

Dubbed ‘marketing’s missing link’, the service - called Pure ViewPOD – uses a unique mix of premium quality audiovisual tours, video QR codes and instant mobile video to seamlessly link together print advertising, online and social media and make agents’ precious marketing spend go further.

Pure ViewPOD – which stands for View Property On Demand – firstly creates individual, high-end audiovisual property tours, which are professionally-scripted and voiced by experienced broadcasters. Each tour is then assigned a video QR code and text code, which can be added to property details in agency windows and brochures, plus added to newspaper adverts, flyers and boards.

Pure ViewPOD’s video QR and text codes are different to most as they link directly to an audiovisual tour of a property, offering instant 24/7 viewings. For even greater exposure, the tours are also promoted via social media, using YouTube, Facebook and Twitter –plus added to agency websites and external property websites, enabling properties to stand out among the listings and maximising monthly spend.

In addition, Pure ViewPOD can also help agents evaluate which marketing channels are most effective for them thanks to its comprehensive data tracking. Each scan, text or online viewing is recorded and reported back, enabling agents to monitor their return on investment.

Pure Brand Media’s Managing Director, Jane Danser said: “Pure ViewPOD has been created out of feedback from agents, who tell us they have so many marketingchoices but limited budgets – and want to stand out from their competitors, gain new instructions and ultimately increase income. Our research shows that although audiovisual tours are a ‘nice to have’, to make them really work for an agency, they need to be fully-integrated into the marketing mix. That’s why we believe Pure ViewPOD is ‘marketing’s missing link’ as it seamlessly links traditional with digital media to provide a complete, fully integrated and measurable premium service.” 

 For further information visit our website at www.pureviewpod.com, view our Facebook page at www.facebook.com/pureviewpod or follow us on Twitter /@pureviewpod
Telephone : 023 80 987 918
Email: enquiries@pureviewpod.com