One of buy to let's most famous mortgage firms is rebranding

One of the industry’s best known buy to let lenders, Paragon, is combining its Mortgage Trust and Paragon Mortgages product ranges under a single, refreshed brand.

Paragon Mortgages products have been migrated to a Paragon ‘portfolio’ range of products tailored to landlords with large and more complex property portfolios where mortgage applications require expert underwriting and support. 

This includes landlords with four or more mortgaged properties and those operating as limited companies and limited liability partnerships. More complex propositions are also included, from HMOs to multi-unit blocks.

Mortgage Trust products are now presented in a Paragon ‘non-portfolio’ range tailored to landlords with three or fewer self-contained units, supported by a fast and efficient streamlined process.

The new approach aligns with the Prudential Regulation Authority’s regulatory approach which came into force for all lenders at the end of September and requires a more detailed assessment of portfolio landlords.

Paragon’s residential mortgage products will also adopt the new Paragon brand.

Established in 1985 and today listed in the FTSE 250, Paragon gained its UK banking licence in 2014 and now has over £12 billion of assets under management. Since 2014, alongside its established buy to let mortgage business, 

“Our new branding presents a unified picture of our buy to let expertise for portfolio and non-portfolio landlords and backs up the new PRA standards being applied across the market” says John Heron, managing director of mortgages at Paragon.