Airbnb firm backed by two Dragons Den stars rebrands as Nestor

The London Airbnb property management company previously known as AirAgents, has rebranded as Nestor.

Established in 2015, AirAgents went on to win separate investments from two celebrity entrepreneur Dragons’ Den stars, Touker Suleyman and Tej Lalvani: the pair remain involved with the company, which offers management services to landlords and homeowners who let their property via Airbnb.

Now the business says it’s expanding into wider accommodation markets, particularly focusing on the serviced apartment and student accommodation sectors.

Fran Milsom, co-founder and director of Nestor, comments: “Our business has evolved so much since 2015 that it made sense to change the name and rebrand to reflect this. Although we continue to work with Airbnb as one of its preferred partners globally, our focus is now on the business to business sector.

“Nestor is the name of TinTin’s butler and as our business is based on service, we thought the name was a good fit. It also works for international markets which is important as we begin to break into new countries. As our business is all about people, it made sense to drop the “Agents” reference – we are not an agent, we are a partner.”

Nestor is currently managing over 500 privately owned apartments, 400 serviced apartments and 2,000 student rooms, with plans to significantly expand on this in 2020 and beyond.

Milsom adds: “There are huge opportunities to create a more personalised and experience-led provision in the serviced apartment sector which has a reputation for being fairly soulless. Student accommodation that is left empty for weeks whilst students vacate for the holidays is also ideal for the short-stay sector, and an area in which we are seeing significant growth.”