Agency claims new website ‘cuts through the competition’

A lettings agency’s new website claims to offer increased support to landlords, tenants, and investors, “while cutting through the noise of the competitive private rental sector” to showcase the firm’s branding.

The new site for At Home In Edinburgh is described by the firm as having “a bold, simplified visual design and clear, intuitive navigation.”

The project is a significant investment for husband-and-wife agency directors Rick and Vicky McCann, and follows a move to a larger office this year.

The website provides dedicated areas for landlords, tenants and investors, each with key tools, while the homepage features an instant property valuation tool for anyone considering becoming a landlord or extending their rental portfolio. There’s also a free, comprehensive property rental assessment on offer, via a short online request form.

Landlords can download a step-by-step guide to the lettings process, from onboarding as a client to vetting tenants and property compliance.

Investors can find help sourcing property, with the agency highlighting their guidance through the process - from understanding investment goals to identifying target properties and preparing properties for market.

Tenants are also encouraged to “feel At Home In Edinburgh” with sinformation covering all aspects of tenant life, from arranging viewings to moving in or moving out of a property. In addition, there is a dedicated support hub, offering trouble-shooting information and a fast, easy online form to report repairs.

Rick McCann says: “Our website upgrade has been the perfect opportunity to develop and improve the tools we offer online for landlords and tenants, while bringing the site into line with our new brand. It is now a fantastic visual representation of who we are and of how we do business.

“We strive to always exceed expectations, supporting clients and taking away the day-to-day stress they experience. We wanted to ensure that landlords and tenants can quickly and easily find the answers to as many of their questions as possible, and we focussed on presenting the complex information in a simple way.”