OTM reveals latest PropTech deal offering exclusives ...

OnTheMarket has signed a deal with a PropTech service to provide agents with 3D Showcase scans and 2D floorplans.

NicheCom has been providing marketing services across England and Wales since 1993 and employs 120 photographers who are all members of the Royal Photographic Society, plus RICS certified floorplanners and domestic energy assessors.

As part of the deal, agencies not currently ordering 3D Showcase scans from NicheCom will be eligible to receive one free 3D Showcase scan and one 2D floorplan for a single property until the end of this year.

The partnership also provides OnTheMarket agents with exclusive use of NicheCom’s platform allowing agents to host virtual viewings with clients. Furthermore, OTM agents across England and Wales can also purchase 3D Showcase scans, 2D floorplans, extracted property images and a doll’s house view of their properties at exclusive discounted rates.

A statement from the portal claims that doing an accompanied virtual viewing, rather than just offering a prospective buyer access to a 3D Showcase scan, will allow agents “to build rapport and gain important early insights into their clients’ needs and preferences.”

If an initial property being shown is not suitable, agents can load other properties and show their clients around immediately. This allows for multiple properties to be viewed in one appointment, which may not have been possible if travelling between physical locations.

Julie Emmerson, head of agent commercial partnerships at OnTheMarket, comments: “Agents are often time poor, so being able to provide them with products and services that can improve efficiency is incredibly important. Hosting virtual viewings via NicheCom’s viewing platform will allow our agents to diversify their offering to their clients, save time on travel and host more initial viewings where they can gain an understanding of their buyer’s needs.

"It’s vital that we continue to add value to agents with new offerings such as this.”