OnTheMarket drip-drip of new partnerships goes on

OnTheMarket, which in recent days has been revealing deals with new industry partners, continues today with Vaboo.

This can provide all OnTheMarket agents who do lettings with a free, white-labelled customer reward platform.

Vaboo creates and manages customer reward and engagement platforms for letting agents and provides access to exclusive offers, discounts from national retailers and regular prize draws to help agents differentiate themselves.

Agents can also upgrade to a premium platform at a discounted rate, giving access to additional discounts and rewards and allowing agents to add local business deals to their offering.

As part of having their own customer reward platform, agents will also gain quarterly insights from user feedback about their renting experience and future plans, collected by Vaboo to give agents a greater understanding of customer satisfaction and potential new opportunities.

Julie Emmerson, Head of Agent Commercial Partnerships at OnTheMarket, comments: “As the cost of living continues to rise, it’s really worthwhile for our agents to consider a customer reward programme that allows for real savings to be made which will in turn enhance their engagement with their customers. 

“In any market, winning new landlords is tough, so for an agent to be able to stand out in the market with their own branded customer reward platform, at no cost, is a great way for them to demonstrate what sets them apart.”

Jonathan Stein, chief executive at Vaboo, says: “All agents have unique opportunities to play a major part in the future of their customers lives, and that also provides huge opportunity for agents to grow their business. Our platform not only enables agents to get a better understanding of what their customers think and how they are doing, but also what those customers ‘wants’ and ‘needs’ may be in the future both with regards to home ownership but also as consumers in general.“