Agency reveals ‘best rebranding ever seen’

A well known regional lettings agency has completed a £250,000 investment drive that includes a new office and a recruitment campaign.

Berriman Eaton, which has offices in Bridgnorth, Tettenhall and Wombourne, has a lettings portfolio that has increased by 25 per cent to 400 properties under management in the last 12 months, has taken on three new apprentices, and has adopted a new brand.

“It has been a very strange period for the housing market, with the manic start of the year being replaced by more pragmatic conditions, driven in part by the changing economic climate” explains Nick Berriman, director at Berriman Eaton.

“Our £250,000 investment has been put in place to build on our strong position in the West Midlands and this has helped us sustain growth across all of our existing offices and especially in our venture in Worcestershire.

“The new brand has been two years in the making and I’m really pleased to say the change has been welcomed by all our customers and the property sector in general.

“In fact, one well-known local estate agent told us they that it was the best agency rebrand they had ever seen.”

Andy Roberts, director and head of lettings at Berriman Eaton, adds: “Demand is outstripping supply at the moment, and this is driving up rental prices significantly in the West Midlands. We’ve seen a 25 per cent increase in our portfolio in the last twelve months and can see this increasing again in 2023.”

Berriman Eaton, which employs 31 people, also expanded its technical capability with two full-time employees providing photography, floor plans and Energy Performance Certificates.