Connells brand launching TV campaign on Boxing Day

One of Connells’ high end branch, Hamptons, is releasing a TV advertisement on Boxing Day. 

The advert, in 30 and 60 second versions, will be shown on Sky Adsmart and Channel 4 and on Sky and Virgin channels into the new year. 

The Hamptons advert takes the viewer on a toddler’s journey of discovery seen through his eyes. The agency says the story “taps into that powerful connection of the wonder we experience when moving into the home of our dreams. The viewer lives with the child in these moments, as the toddler roams from room to room, whilst his parents unpack boxes and settle into their new home.”

Working with the production agency Stillpool and director Ed McCulloch, the Hamptons advert forms part of what the agency describes as “a major integrated campaign.” 

The campaign will spread across print, social media, mobile, and is the first time that Hamptons will advertise digitally across a number of different podcasts including programmes on BBC Sounds, The Guardian and The Economist.

Hamptons managing director Lesley Cairns says: “We have created an ad which we hope will strike a chord with viewers. Grounded in real human emotion, it aims to capture the feelings of awe and excitement that is felt that first time you lay eyes on your future home. 

“And what better way to capture this emotion than through the eyes of a child: a visual representation of their powerful connection to wonder. It’s a feeling that most can relate to; be it about your first rental, your dream home, or that property that provides you sanctuary.”

Director Ed McCulloch adds: “This imaginative story taps into that powerful connection of the wonder we experience when finding the home of our dreams, while at the same time reminding the audience of the instrumental role that Hamptons plays in achieving our dreams. It was an absolute pleasure bringing these beautiful moments to life. Each one is filled with warmth and humanity, it’s something we can watch again and again.”