PropTech firms announce prospecting letters integration

Prospecting tool Spectre has announced an integration with AgencyCloud from Reapit to personalise direct mail letters.

Instead of beginning prospecting letters with ‘Dear Homeowner’ or ‘Dear Landlord’, Spectre will automatically pull through the recipient’s name from the agent’s AgencyCloud account.

Spectre claims personalised prospecting letters are three times more effective at generating instructions than those with a generic introduction.

Spectre also says the integration synchronises valuation data and applicants with an agent’s database and will mark up ‘do not send’ for any vendors who have denied marketing consent.

Heather Staff, co-founder of Street Group - which operates Spectre - says: “We’re constantly evolving our technology and its capabilities to make the process of prospecting even easier and help agents achieve better results from their campaigns. It’s been proven that using vendor names within your prospecting campaigns is three times more powerful, and now agents don’t even need to manually upload their contacts into Spectre in order to generate these personalised mailers.”

And Steve Canning, chief revenue officer at Reapit, says: “I am very pleased to welcome Spectre as a new partner in the Reapit AppMarket ecosystem. The integration of their innovative technology will augment the capabilities of our customers, providing them with more options to personalise their direct mail campaigns and enhance their prospecting at the click of a button.”