PropTech deal for property management specialist

Property management specialist Pinnacle Group has strengthened its digital offer for customers across its residential portfolio, signing a three-year deal with Prop Tech start-up Ark.

The move will see Pinnacle use Ark’s platform across thousands of its homes.

Ark launched last year to partner with developers, investors and housing providers to with a lifestyle app for tenants. 

Pinnacle, a large-scale property manager overseeing a national portfolio of 80,000 homes across a range of tenures, will pilot the software across its private rental and leasehold management portfolios before rolling out more widely later in the year.

Claire Kober is MD of Pinnacle’s Homes business and says: “Pinnacle exists to deliver residential management solutions across a range of tenures, portfolios and geographies. 

“We pride ourselves on the highest standards of customer service and are committed to providing a market leading digital service to compliment residents’ lifestyles.

“Ark is a natural partner in our endeavour; the team has created an innovative platform which allows us to better engage with residents across our portfolios using cutting-edge technology. It will mean customers can access our services, connect with their property manager and report a repair from the app on their smartphone. It will also support the drive to build strong, cohesive communities across our sites.”

Ark recently announced that high-profile regeneration company Urban Splash would implement its software across its portfolio in places like Sheffield, Manchester and Birmingham.  

Angus Reid of Ark explains: “We are just one year into our journey and are thoroughly enjoying partnering with renowned names in the housing sector.

“It is our goal to harness better relationships between landlords, portfolio managers and the people living in their homes, while simultaneously enhancing the living experiences of residents.”