Purplebricks relaunch ads only focussed on some parts of England

Purplebricks has appointed a new media agency - mSix&Partners - as it launches its ‘free’ sales offer to landlords and other owners. 

In a jargon-laden statement, Purplebricks says: “The appointment represents a big win for mSix&Partners following a competitive pitch, in which the agency demonstrated a detailed review of the optimum channel mix to maximise reach, and the smart application of geo-data to create the most impact for Purplebricks. To bring this relaunch to life mSix&Partners will work alongside Brother & Sisters who were recently appointed as Purplebricks’ creative agency.”

mSix&Partners has in the past worked with Strike, the online agency which purchased Purplebricks for £1. 

Phil Lloyd, chief marketing officer at Purplebricks, says: “[mSix&Partners] demonstrated clear knowledge and media expertise throughout the pitch process, they are well versed with the target audiences that matter to us and how best to reach them. The work they have already done for the Strike brand over the last three years further underlined that they are the right agency to support us as we relaunch and beyond.”

A spokesperson for mSix&Partners adds: “To pitch and win such a well-known brand at a pivotal time for their business is extremely exciting. Having witnessed the incredible rise of Strike over three years working together, the opportunity to take Strike’s winning formula and weave it into a brand with the personality and significance of Purplebricks is a prospect we are pleased to be able to deliver.”

The campaign can be seen from Boxing Day in the north and central UK areas only.