Rebrand and new name for fast-growing lettings agency

Lomond, which in the past two years has made 40 acquisitions of mostly small independent agencies, has marked its second anniversary with a rebrand.  

It’s no longer called The Lomond Group but now simply Lomond, and has a new website and branding, with the strapline “Property Wisdom at Work”. 

Created at the beginning of 2021 when Lomond Capital and regional agency Linley & Simpson joined forces, the business now operates under 12 sub-brands and has a rental portfolio of over 40,000 properties - mostly but not exclusively in the north of England and Scotland.

It says it’s also beefing up its Lomond Investment Management division, aiming to work with developers, receivers, investors and trustees in the Build To Rent and offshore sectors, as well as traditional lettings. 

Lomond chief executive Ed Phillips says: “It’s important we gain and retain a competitive edge in our sector as we continue to expand our business organically, as well as acquiring high quality businesses into our existing network and larger agencies to act as a ‘hub’ for new locations.

“We will also continue to develop new business-to-business services alongside Lomond Investment Management and invest in the latest technology to power our regional brands 

“That’s why we've invested in the one of the most important assets in our businesses - our brand - to ensure it not only reflects what binds us all together but also extends our reach to attract new audiences.  In addition, it will further increase recognition of our group as a major player in our sector. 

“Our brands have decades of local market experience and a deep understanding of their customer needs. Our aim is to harness our collective wisdom to help every customer make smarter property decisions.

“Our new Lomond website has been launched and over the coming weeks our new messaging will further come to life as we weave this through key customer journey touchpoints – from portals and digital advertising, to campaigns, email marketing and print collateral. 

“An intensive programme to develop and roll out new websites with a brand-new customer portal for every one of our regions, is also being finalised.”