Twitter owner Elon Musk and 1,000 other technology leaders including Apple co-founder Steve Wozniak have called for a pause on the “dangerous race” to develop Artificial Intelligence - but one estate agency brand is not taking that advice.
Instead the nurtur.group says agents seeking to improve their digital marketing campaigns should consider adopting Chat GPT 4, the latest AI content development tool.
Nurtur brand director Ben Sellers, co-founder of Starberry, argues that Chat GPT 4 has “revolutionised” the way the industry can create content, whether for property details or online marketing.
Sellers says agents can now create content at speed including newsletters, website copy and social media posts.
“Many people may be worried that their jobs are at risk due to this new technology. However, Chat GPT 4’s best results rely on the detail in the brief. This means that while it can help you write content faster and more efficiently, it still requires your expertise and input to create truly compelling and effective marketing material” says Sellers.
“In fact, Starberry and their estate agent customers are already using Chat GPT 4 to their advantage by feeding in their high search volume target keywords into the briefs. This helps them write SEO-friendly content that attracts more traffic to their websites and generates more leads in great volumes. Previously this wouldn’t be affordable” he continues.
“Did you know that 69 per cent of emails are opened solely based on the titles? With Chat GPT 4, you can generate different headlines to test through your email software and find the one that has the best open rates” he concludes.
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Apart from being a thinly disguised advert for Starberry, the main premise of this article is simply wrong; Elon Musk, Wozniak & Co have NOT suggested that using Chat GP4 to generate text (for example for estate agent adverts) should be "paused" or that using existing AI (of which Chat GP4 is notably one of the most advanced ones that is still potentially accessible to small businesses) is part of the "dangerous race to develop AI"... Chat GP4 is already live and out there - just google it and see for yourself!
Ironically one of the numerous increasingly common applications for AI these days is to write news articles, but I have a feeling this particular one was written laboriously by a real living hack, not generated in a couple of seconds - including finding the story, researching it then generating the copy - by an AI. Obviously journalists feel threatened by AI, and rightly so, because it really can potentially do their jobs better and of course vastly cheaper and so its likely to put a large number of them out of work... editors too, because a well programmed AI is even better suited to doing their job as it can almost instantly analyse all past editions, all of the feedback from readers in the comments sections and so on to easily work out the best styles, most popular topics and stories, train itself in moments to then generate all the copy it needs for future contents (and keep tailoring that as trends and fashions change) and dramatically boost circulation...
for your information, what the 1,000 or so signatories to the letter were worried about was NOT estate agents using AI Chat to generate adverts for them but more sinister things like already almost un-fathomably complex super AI computers increasingly rapidly designing and implementing upgrades to themselves and designing (then building via AI run automated manufacturing plants) whole next-generation even more complex and powerful systems... we are already at the stage where either nobody, or virtually nobody, is genuinely able to properly understand what these things are capable of or are actually doing... that's the real nightmare...
All of this was accurately foreseen at the end of the 1950s, most famously by John von Neumann who called the phenomena we are now seeing the build-up to the "technological singularity".
Starberrys? I think I bought a coffee there once.
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