Portal launches ‘passport’ service for renters on the move

OnTheMarket has completed a new integration with Canopy which it claims will provide valuable pre-qualified leads to letting agents.

The latest integration of Canopy to the site follows on from the launch of the portal’s innovative MyPlace consumer dashboard in February.

When filling out a lead form for rental properties listed on the portal by agents signed up to Canopy, consumers are now prompted to create a RentPassport. 

This allows them to share important information with agents such as income, credit history and rent payments to qualify them as a serious applicant. If the tenant ticks the option to create their RentPassport their details will be shared with Canopy who will be in touch via email to complete the process. 

The tenant will be given the option to share their RentPassport with the letting agent, further qualifying the lead.  

Users can also use the get ‘Rent Ready’ feature on their MyPlace dashboard when enquiring about properties of interest. 

To become Rent Ready via their MyPlace dashboard, users will be prompted to create a Canopy account and complete a RentPassport. 

Agents can also access a link via OnTheMarket Expert to be directed to Canopy HQ where they will be able to open RentPassports that have been shared by tenants.

OTM chief wJason Tebb comments: “As part of our aim to engage serious property seekers and connect them with our agents, the evolution of our relationship with Canopy will allow us to connect the most rent ready applicants with our letting agents. 

“Giving movers the opportunity to add this extra layer of pre-qualification to their enquiries will help our agents identify their strongest leads, while also helping our consumers get best prepared to secure their next rental property. 

“We remain committed to differentiating our offering with fresh solutions for agents and we are proud to be enhancing the moving process for our renters.”

And Canopy chief executive Chris Hutchinson adds: “Through our partnership with OnTheMarket to date, we’ve been able to solve key pain points for both agents and renters. 

“Expanding on that success and acknowledging the challenges that exist in this current rental market, our partnership is uniquely placed to launch a true pre-qualification offering that enables agents to focus their time on their strongest leads and allows renters to see how they look to the property industry, empowering them to put their best foot forward. 

“Our focus is on creating propositions that benefit all sides of the rental market and this is a clear example of that ambition.”