Create digital e-Zines and beefed up videos

A marketing expert is encouraging agents to invest more time and money in digital activities.

Richard Combellack, commercial product officer at PropTech supplier nurtur.group, says that by using digital blog posts, animated e-Zines and more engaging videos, agents can forge stronger connections with target audiences.

He says; “Gone are the days of relying solely on traditional advertising methods; today's savvy agents understand that creating valuable, informative, and engaging content is the key to standing out in a competitive market.”

Combellack says blog posts penned by experienced professionals offer insights, trends and advice that make agents “industry thought leaders” instilling confidence into potential clients.

Likewise e-Zines - which are animated digital magazines - can showcase agents’ knowledge in an interactive and entertaining way, and can provide useful reference guides for clients and enhance an agent's reputation as a source of knowledge.

And he says that if they are not already, videos should be a staple of content marketing. According to Combellack, many letting agents are leveraging this medium to offer virtual property tours, share neighbourhood insights, and provide step-by-step guidance on the buying or selling process.

“Content marketing has proven to be a potent bridge between agents and their target audience. It fosters engagement and conversation, allowing agents to interact with clients on a more personal level. The interactive nature of blog comments, e-Zine downloads, and video shares creates an environment where potential clients feel heard and valued” says Combellack.

More tangibly, he says it drives traffic to agents' websites, improves search engine rankings, and generates high quality leads.

“In a sector that thrives on trust and relationships, agents are embracing content marketing as a transformative tool. By crafting informative and compelling content, they are not only distinguishing themselves from the competition but also building a foundation for long-term success” Combellack concludes.