Agency wins contract to manage two high-rise resi towers

A luxury development of 15-storey and 45-storey towers housing 581 one and two-bedroomed apartments in the heart of Birmingham is to be looked after by Principle Estate Management.

Principle won the contract for what will be known as Brindley Drive (Edition) after a competitive tender by specialist developer Court Collaboration.

The towers will be called Park Residence and Centenary Tower and will have a concierge and security services 24 hours a day, seven days a week. Premium facilities for residents will include a 20-metre swimming pool with natural daylight, a spa with hydra pool, sauna and steam room and a skyline gym with terrace on the 44th floor.

Other features will be yoga and spin studios, a climbing wall, a podium terrace with cinema screen and barbecue area, inside and outside co-working study areas, private dining on 44th floor and a sky lounge on the 45th floor.

Joe Jobson, joint managing director at Principle, says: “We won the contract by demonstrating how we already successfully manage large schemes across the country as well as well-known clients in the region including leasehold schemes across The Calthorpe Estate … We will now work closely with Court Collaboration throughout their design and build process to help them deliver high quality levels of professional service to make a difference every day for all residents.”

The latest scheme involves over 14,000 square feet of amenity space as well as 581 flats. 

Launched in 2018, Principle now has 70 staff looking after a portfolio of nearly 20,000 units at around 400 developments across the UK.