Social media: five top tips for letting agents

Nowadays, we rely on social media platforms to stay informed and updated about topics that are of interest to us. 

These platforms form part of everyday interactions, prompting all sectors to make use of what they have to offer.

Having a social media account is a step in the right direction, but to make it worthwhile there are some tips and tricks that should be applied.

These are five essential tips for letting agents when it comes to social media. By implementing these tips throughout your social media journey, you can increase your chances of generating excellent exposure, engagement and traffic to your website.

Choose the appropriate social media platforms

There are a variety of social media platforms to choose from, but by taking the time to research what type of content your clients are most likely to engage with you can pick the most appropriate ones.

Segmenting your audience into unique personas can also help to discover which social media websites your target audience uses.

Microblogging service Twitter usually works well with letting agents because people go to the platform for news and live updates. Educational content in the form of newsletters or blog posts can easily be linked to Twitter posts.

Equally, Facebook and LinkedIn have their merits, too, while agents are increasingly embracing newer platforms such as TikTok and Instagram to appeal to a younger audience. When it comes to video content, YouTube is still king.

Ensure all content is easy to digest and relevant

Instead of writing about topics that only interest you, focus on topics about your sector that are trending. Also, be sure to only post social media content that is relevant to the chosen social media platforms and current preferences within your sector.

Nowadays, attention spans are shorter than ever before. Therefore, information that is simple to process and cuts to the chase is a top priority for most audiences.

With videos under 15 seconds dominating social media platforms, including Instagram and TikTok, it is pretty telling that succinct content is favoured at the moment.

This is so important when it comes to social media because it is the only way to guarantee that the target audience is receiving content they are interested in. After all, the less relevant the content, the more likely it is that viewers will click off the page.

Collaborate and interact with others online

As more businesses realise the capability that social media websites hold to generate leads and grow, these platforms are increasing in popularity and competition is rising.

Depending on the way that you as a letting agent position yourself in the market, this can be used to your advantage.

This is an opportunity to collaborate with others in the same field. Two heads are better than one so why not open the door to joint posts? Also, join the conversation elsewhere by commenting on a rival’s popular post.

This is an excellent way to make yourself known amongst the followers of other established businesses in the lettings market.

Also, don’t forget about interacting with social media users who engage with your posts. Doing so is a great way to establish trust and build a relationship with followers.

Implement the right tools

As well as a variety of social media platforms out there, many tools can be used to boost social media engagement.

Automated tools can help to improve consistency and get a regular posting schedule going. Meanwhile, reliable Search Engine Optimisation (SEO) tools can increase the visibility of your social media and create traffic to your site which could then generate leads.

The most reliable tool of them all is a marketing team which is skilled in the lettings industry. They will be able to use their industry knowledge and digital proficiency to guide you in the right direction as you navigate through today’s highly competitive lettings market.

Rely on the professionals

Life as a letting agent is often hectic, especially in today’s buoyant market. As a result, the thought of churning out social media content regularly and interacting online could seem like too much to bear.

Leaning on a professional marketing team to take the lead when it comes to generating, publishing, and scheduling the content is the best way to overcome this issue.

Marketing professionals who are proficient in the lettings industry are the best call as they have industry knowledge and expertise that can help take your business to new heights using social media.