How do you differentiate yourself on an appraisal?

Picture yourself on an appraisal: you have finished your pitch, provided the landlord with your rental estimate and have answered their questions.

Now it is up to the landlord to decide whether they want to instruct you, based on your knowledge and ability to support your valuation as well as a number of service-led indicators:

- Are you confident in your services?
- Would your vendors recommend you?
- Are you committed to delivering excellent customer service?
- Are you open and transparent?

Now think of your answers (which for readers of LAT should be 'yes' times four!) and ask yourself how you can prove it in a meaningful way that differentiates you from your local competitors.

No matter how good you are, there will always be customers who go with the wrong agent because they were convinced they provide the better service - often because you haven't built up enough trust during the limited contact you have had. While the fee may play a small part, this is rarely the sole factor.

Differentiating yourself with us

Here at MeetMyAgent, we provide a platform where agents can prove their vendors would recommend them by allowing independent feedback to be published from previous clients (landlords and sellers only).

Registration for feedback is voluntary, allowing you to demonstrate a commitment customer service and transparency, thus leaving it up to your potential client to judge why your competitors aren't also registered.

Our platform is therefore a powerful way to ensure that you are differentiating yourself from your competitors when you are on a valuation.

Finding new clients

We have established ourselves as a credible and valuable source of expert advice and are also regularly used by the national press for comment on housing matters. This enables us to reach millions of consumers across the country, which helps drives traffic to your listing and raises your profile in your local area.

potential clients browsing our site can request valuations either directly through the site or contact you themselves, and you can measure your success within the areas you serve through back end reporting.

Landlords don't want to read about bad agents they won't use but rather great ones that they will, and MeetMyAgent presents them with a choice of customer-focused agents whose service levels are backed up by independent reviews.

To register your interest and speak to a representative, please visit