Rightmove woos agents with personalised marketing videos

Rightmove has created thousands of personalised videos to help letting agency branches highlight this year’s achievements to prospective landlords.

The video can be used across an agent’s various channels as the market moves to what Rightmove calls “a key instruction building phase” and ahead of the jump in activity in the New Year.

Recent research from Rightmove found that videos in display advertising get 1.8 times more interactions than ads without video.

The bespoke data includes performance metrics such as property views, enquiries and number of transactions for each branch, and each video is also branded with the agent’s logo.

The video replaces Rightmove’s annual printed calendars, to provide agents with more sustainable and bespoke marketing collateral.

Rightmove’s Agency Director Dave Anderson says: “We wanted to create something that agents can use to help them showcase their brand and their achievements for the year, and as a thank you for choosing Rightmove. 

“The results in the videos highlight just what an exceptional year it’s been. We’re yet to see where the level of home-moving activity will settle next year, but we know how quickly agents adapt to changing market conditions to create new opportunities for their businesses. 

“We’re looking forward to working with agents next year to make sure they’re using the most effective marketing solutions to continue to drive forward their brand’s digital presence.”