Rightmove beefs up marketing campaign as portal competition hots up

Rightmove, still very much the Number One portal despite growing competition, is launching a new national marketing campaign this coming weekend.

The campaign continues to focus on Rightmove’s vision to give everyone the belief that they can make their move, in the lettings or sales market, driving people to agents’ brands and properties.  

The campaign comes as both Zoopla and OnTheMarket begin different initiatives to try to combat the Rightmove juggernaut.

Rightmove will be returning to TV, kicking off with an updated version of the brand’s ‘Dunk’ TV ad, which will launch across several high-profile slots including Channel 4’s coverage of the 2024 Paralympics, which runs until September 8. 

The new campaign will also feature out-of-home placements across the UK from September until early November.  

The posters will present fresh and playful creative designs that highlight the diverse range of home moves on the platform, such as a seven-bedroom thatched cottage in the woods or a Baker Street townhouse with ‘a room to think’. 

Rightmove’s chief marketing officer, Matt Bushby, comments: "Alongside our sponsorship of The Voice UK, Rightmove will be present across high-profile TV slots and outdoor nationwide this autumn, designed to capture the attention of potential home-movers considering their next move. We've already seen an uptick in moving activity since the first Bank Rate cut a few weeks ago, and our presence across various high-reaching channels aims to drive even more people to our agents' brands and properties this autumn.”  

The new series of The Voice UK launches on Saturday at 8pm on ITV1, ITVX and STV.